Madeline has experience as a marketing professional and producer. She currently lives in santa fe, NM. Most recently, she was director of marketing at taos ski valley. There, she did everything from budgeting, working with outside pr and media-buying agencies on year-round campaigns, determining and tracking KPIs, managing email campaigns and digital media, solidifying brand guidelines across customer-facing communications, to producing all photo and video shoots. SHE was A 2021 CAMBER OUTDOORS ANN KRCIK MENTEE, AND participated IN S.I.A.’S LEADERSHIP FOR TRANSFORMATION WORKSHOP.
Previously, she was Deputy Photo Editor at Outside magazine, responsible for: coordinating photo shoots, assigning photographers, producing photo essays, negotiating contracts, researching and purchasing stock images, maintaining the digital archive, and managing the department budget. She excels in a fast-paced, deadline-driven environment. Previous work includes: Smithsonian magazine, American Heritage Publishing, and the Woodrow Wilson International Center for Scholars.
When she’s not working, you can find her and her sidekick, Basil, out in the mountains.
e-mail: madeline.kelty@gmail.com
resume
DIRECTOR OF MARKETING
TAOS SKI VALLEY // TAOS, NM // 2022-2024
oversaw marketing for resort, lodging, restaurants, retail, real estate, and airline
developed budget, strategy, and kpis for all marketing campaigns
collaborated with outside pr and media buying agencies to ensure campaign success
one of 6 division heads reporting to coo steering taos’s future
MARKETING MANAGER
TAOS SKI VALLEY // TAOS, NM // 2021-2022
HELPed DEVELOP STRATEGY AND KPIS FOR EACH SEASON AND CAMPAIGN
PRODUCEd PHOTO AND VIDEO SHOOTS FOR CAMPAIGN ASSETS
MAINTAINed AND ANALYZEd CUSTOMER DATABASE AND DEMOGRAPHICS
MANAGEd ALL ON-PROPERTY DIGITAL SCREENS AND APP
ENSUREd CONSISTENCY ACROSS BRAND MESSAGING
MONITORed, DEVELOPed, AND EDITed WEBSITE
WROTE PROGRAM TO INCREASE DIVERSITY AND INCLUSION RESORT-WIDE
MARKETING specialist
TAOS SKI VALLEY // TAOS, NM // 2019-2021
wrote and oversaw all email campaigns and metrics
MAINTAINed AND ANALYZEd CUSTOMER DATABASE AND DEMOGRAPHICS
MONITORed, DEVELOPed, AND EDITed WEBSITE
Marketing Coordinator
Firefly Strategies // Santa Fe, NM // Sept. 2019 − NOV. 2019
created and implemented social media content, email marketing, and press releases
monitored and maintained client websites
executed marketing initiatives outlined by CEO
created marketing analytics reports for clients
top edited social media postings for entire roster of company clients
Photo Editor and Producer
Freelance // Santa Fe, NM // Sept. 2018 − Present
Managed social media accounts for clients
Produced and assisted on still and video advertising campaign for Ski Santa Fe
Assisted photographer on advertising campaign for bank
Photo research for national publication
Deputy Photo Editor
Outside magazine // Santa Fe, NM // Aug. 2017 − Sept. 2018
Produced covers, features, and multiple departments across 11 issues annually
Coordinated photo shoots, assigned photographers, negotiated contracts, researched and purchased stock images, managed digital archives
Maintained high standards while coming under budget annually despite budget cuts
Reported directly to Director of Photography + Design
Synched with international partners on foreign editions
Supervised Senior Photo Editor, multiple freelance photographers, and researchers
Assistant Photo Editor
Outside magazine // Santa Fe, NM // Nov. 2014 − August 2017
Worked closely with the Senior Photo Editor on monthly magazine
Responsible for photo research across multiple departments in 13 issues
Introduced budget and contract management systems
Negotiated with agencies, photographers, and agents to meet budget requirements
Comfortable with quick turnarounds and tight deadlines
Art Services Coordinator
SMITHSONIAN magazine // Washington, D.C. // Nov. 2011 − Nov. 2014
Responsible for researching, licensing and ordering photographs
Managed photographer payments, budgets, and contracts
Coordinated and assisted in production of iPad issues
Reported to Art Director and Chief Photography Editor
Freelance photo editor
Woodrow Wilson International Center for Scholars // May 2012 − Fall 2013
Researched, licensed and ordered all photographs for center's magazine
Coordinated delivery of high resolution images and credits to freelance designers
Reported directly to Editor
Editorial Assistant and Picture Editor
American Heritage Publishing // Rockville, MD // Sept. 2008 − Oct. 2011
Responsible for researching, licensing, and ordering images for 8 issues a year
Reported to both Executive Editor and Art Director